Keeping your skin moisturized is a key step in maintaining healthy skin that looks and feels great.
THE DAILY GRIND
Environmental stressors put a lot of pressure on your skin. Every day, environmental factors and pollutants such as temperature changes, UV rays, wind, dust and central air cause damage to your skin. On the inside, several factors such as stress, lack of sleep, poor eating habits and excessive alcohol consumption also have a significant effect on your skin's health.
There's no single miracle solution to counter all of the harmful effects, but it's still possible — and essential — to protect your skin. The simple way to start? Moisturizing properly.
THE DOWNSIDES OF POORLY HYDRATED SKIN
Dehydrated skin becomes lackluster, which can often trigger the sensation of tightness and the appearance of fine lines. But beyond those effects, a lack of hydration can also compromise your skin’s health. Skin acts as a barrier to shield the body from the environment, and it can only do its job well when it has the moisture it needs.
Changes in climate can contribute to your skin showing signs of dehydration. Though springtime might seem easy on the skin, keep in mind that it’s a transitional period with frequent temperature swings. Plus, after alternating all winter between cold wind outside and warm, dry air indoors, the epidermis needs time to readjust to changes in temperature. It has to deal with increased sun exposure after months of dull, gray days as well.
PROTECTION AND PREVENTION
Using skin care products specially formulated for your skin is key to keeping it healthy and prolonging its youthful appearance. Indeed, skin that is well hydrated is better suited to fending off signs of premature aging. Moisturizer plays a dual role, protecting your skin while also providing a preventive action that will pay off in the long run by helping limit the signs of aging.
THE RIGHT CARE FOR YOU
By picking a moisturizer tailored to your skin type and needs, you'll get the best out of your product and guarantee optimal results for your skin.
If you have normal to dry skin, this moisturizer provides an immediate energizing and toning effect. It's the perfect anti-fatigue fix.
If you have combination to oily skin, this moisturizer helps regulate sebum production while controlling shine.
If you have sensitive skin, this moisturizer reduces tightness, redness and irritation in dry, delicate skin.
If you're particularly concerned about signs of aging, this moisturizer improves skin density and firmness while helping to reduce the appearance of lines and wrinkles.
If your skin is already showing fine lines and wrinkles, this moisturizer protects your skin against the signs of premature aging caused by urban pollution and reduces the appearance of fine lines and wrinkles.
If you want to look instantly well rested, this moisturizer corrects and evens out your complexion, reduces dark circles and erases signs of fatigue and stress.
MOISTURIZE YOUR FACE THE RIGHT WAY
When it comes to skin care, using the right quantity of product is key for obtaining maximum results. A nickel-sized amount of product should be enough to properly moisturize both your face and neck. Always apply moisturizer to a cleansed face, ideally twice a day, in the morning and at night.
With the right products, you can enjoy both the full benefits and sensation of properly moisturized skin.
CLAUDE LAFRAMBOISE, STYLE EXPERT
An established figure in the fashion and beauty world, Claude Laframboise has over 20 years of experience in the Canadian media industry. He has worked as a fashion stylist and beauty editor for Clin d’œil, the Montreal editor for FASHION Magazine, editorial director for MARIAGE Québec, and held various key roles at LOULOU, among them Editor-in-Chief.
For CW Beggs and Sons, he shares his expertise and passion for skin care. Featuring the latest technologies and ingredients, must-try products and how best to use them, Claude’s tips will help you put your best face forward and contribute to your overall well-being.