The only fair thing about aging is that everyone faces the same passage of time. Although you can’t stop the clock, there are ways to fight fine lines and wrinkles. Read on to find out how.


Men’s skin doesn’t age like women’s skin. The reason is simply that male skin is different: It’s thicker and has a greater number of pores, which in turn produce more sebum, a natural lubricant. While that can often mean oilier-looking skin, the good news is that more sebum means signs of aging often appear later in life for men. The downside? Those wrinkles are much deeper set once they do materialize.

That’s why it’s especially important to use skin care specifically designed for men’s skin and its particular needs. In addition to looking for products with anti-wrinkle properties, the key to combating the signs of aging is taking proper care of your skin on a daily basis.


Even the best anti-wrinkle products can only do so much when your skin hasn’t been properly cleaned, so be sure to wash your face with a gentle cleanser (ideally one that’s soap free) both morning and night in order to clear away any impurities. Add a scrub to your skin care regimen once or twice per week as well in order to deeply clean, regenerate your skin and help fight the signs of aging. 

The point is that well-cleansed and exfoliated skin is better able to absorb your products, therefore maximizing their benefits and efficiency.


It’s never too early to start incorporating anti-aging products into your routine. Even in your twenties and thirties, getting a head start with products that target the first signs of aging is a smart strategy. The grooming industry’s latest breakthroughs now offer products that not only reduce the appearance of fine lines and wrinkles but also improve skin’s overall appearance with each use.

If you want to take your preventative skin care one step further, adopt an anti-wrinkle product specifically designed for the eye area, where skin is thinner and more susceptible to dehydration and signs of aging. Tired-looking eyes will always make you look older, after all.

The  CW Beggs and Sons anti-wrinkle range offers two products custom-made to fight fine lines and wrinkles. They also restore the skin’s natural moisture barrier and protect skin against the signs of premature aging caused by urban pollution.

Anti-Wrinkle Defense Moisturizer 

This multitasking cream moisturizes and evens out skin tone with daily use. It also protects skin against the signs of premature aging while reducing the appearance of fine lines and wrinkles. Lightweight and non-greasy, it absorbs quickly into the skin.

Anti-Wrinkle Defense Eye 

Specifically designed for the delicate eye area, this product brightens the eye contour and reduces the appearance of fine lines and wrinkles, both instantly and over time. As a bonus, its cooling-effect ceramic tip allows for safe and efficient application while gently massaging the skin to improve micro-circulation and the penetration of ingredients into the skin.


Canadian Red Maple Extract

Sourced from barks generated by the Canadian forest industry, this eco-friendly extract helps fight the causes of skin aging. Its anti-wrinkle and anti-pollution abilities improve skin resistance, firmness and elasticity. As a bonus, it’s kind to the environment as it makes better use of the country’s boreal biomass.

Kakadu Plum Extract

The Kakadu plum contains one of the world’s highest recorded levels of natural vitamin C, meaning its extract is loaded with a potent antioxidant agent that provides protection against free-radical damage. It also improves skin texture, radiance and luminosity.

Discover the benefits of these two innovative formulas and stay one step ahead of the signs of aging.


An established figure in the fashion and beauty world, Claude Laframboise has over 20 years of experience in the Canadian media industry. He has worked as a fashion stylist and beauty editor for Clin d’œil, the Montreal editor for FASHION Magazine, editorial director for MARIAGE Québec, and held various key roles at LOULOU, among them Editor-in-Chief.

For CW Beggs and Sons, he shares his expertise and passion for skin care. Featuring the latest technologies and ingredients, must-try products and how best to use them, Claude’s tips will help you put your best face forward and contribute to your overall well-being.