Given the variety of choice out there when it comes to keeping skin healthy, it’s no wonder we get confused.  But IDing your skin type first makes this much easier. Not only will you look better, but the products you choose will also be more effective. These tips will help you keep an eye out for ingredients that are best suited to your skin, and for the types of products you should be checking out.

Dry Skin

If your skin is dry, chances are you already know. Symptoms are in plain sight — dryness, flaking, and an overall dull look. Skin feels itchy, tender and tight, especially in cold weather and after shaving.

Active ingredients to look for

HYALURONIC ACID: don’t be misled by the name. This is actually a natural element already present in your body. A go-to agent for fighting dry skin, it maximizes hydration by attracting and retaining water. 

PROVITAMIN B5: better known as panthenol, this has moisturizing and restorative effects, thanks to its anti-inflammatory properties.

Products to try

REVITALIZING FACE WASH: restores skin vitality and provides a cool sensation upon application. 

ENERGIZING MOISTURIZER: helps maintain the skin’s natural moisture barrier while providing an immediate energizing and toning effect. The perfect anti-fatigue solution.

Pro tip: for best results, moisturize morning and night, right after cleansing. 

Oily skin

The good news about oily skin is that it tends not to show signs of aging until later in life. But for the many men with this skin type, the bad news comes with the shiny forehead and nose halfway through the day, very visible pores and the occasional breakout.

Active ingredients to look for

SALICYLIC ACID: you’ve seen the name of this ingredient before if you suffered from acne as a teen. It helps purify and exfoliate the skin.

CANADIAN WILLOW HERB: local ingredients are all the rage, but this one has been popular for quite some time. Our ancestors knew all about its anti-inflammatory and antiseptic properties. Today, the herb is used to control oil.

Products to try

OIL CONTROL FACE WASH: its non-greasy formula regulates sebum production and reduces bacterial growth.

OIL CONTROL MOISTURIZER: helps maintain the skin’s natural moisture barrier while controlling shine and excess sebum production. Light, non-greasy texture.

Pro tip: avoid products that contain alcohol, which dry out and irritate skin. Instead, look for quality ingredients that will absorb excess sebum.

Sensitive skin

If your skin is sensitive, you will occasionally experience irritation and redness. Discomfort due to dehydration is another common and painful symptom. 

Active ingredients to look for

ALLANTOIN: a natural plant-based ingredient, it reduces tightness, redness and irritation often associated with sensitive skin. It also has healing and softening properties.

ALOE VERA: believers in natural products have long counted on Aloe vera’s soothing and healing benefits.

Products to try

SOOTHING FACE WASH: its non-irritating, pH-balanced formula leaves skin soothed and moisturized. 

SOOTHING MOISTURIZER: helps reduce tightness, redness and irritation caused by dry skin.

Pro tip: a gentle cleanser will rid skin of impurities without drying in out.

Normal skin

While maintaining normal skin demands less work, you still need to give it some TLC. Regular cleansing followed by a moisturizer should be the basis of your routine.

Active ingredients to look for

CAFFEINE: among many benefits supported by scientific studies, caffeine has an energizing and toning effect.

COPPER GLUCONATE: better known as a food supplement, it is used in cosmetology for its ability to restore vitality and promote skin renewal.

MENTHOL: men love the cooling sensation it provides. No wonder it's such a popular ingredient in men's skin care products!

Products to try

FACE SCRUB: sweeps away dead skin cells, leaving the face looking more refined with a smooth, glowing complexion.

PLATINUM POWER SERUM: hydrates and helps reduce the visible signs of aging. Helps maintain collagen reserves to reduce the appearance of wrinkles and improve skin's firmness and elasticity.

ENERGIZING MOISTURIZER: helps maintain the skin’s natural moisture barrier while providing an immediate energizing and toning effect. The perfect anti-fatigue solution.

Pro tip: normal skin needs attention to remain healthy. In addition to daily cleansing and moisturizing, use a gentle scrub twice a week to rid the epidermis of dead cells.

Each man is unique, and so is his skin. Once you've identified your skin type, you'll be able to tailor your regimen with products targeting your individual needs. Skin appearance might change over time: don't hesitate to adjust your habits with the change of seasons. For example, switch to oil-control formulas when summer hits or go for an energizing moisturizer to fight winter’s cold bite on your skin.