What exactly is a serum? Should you use one? Both good questions. Most men are unaware of the benefits serums offer, since skin isn’t something we often discuss with our friends... or anybody else.

Our guide will show you the benefits of integrating a serum into your daily skin care routine and how to use it to improve your skin.

WHAT IS A SERUM?

It’s not exactly a magic potion, but serums contain the highest concentration of active ingredients of any skin care product. This concentrated mix of active ingredients boosts and deeply nourishes skin. It can be used with a moisturizer or on its own as a moisturizer if it has hydrating benefits. Serums help target your skin’s specific needs. They are more easily absorbed than moisturizers and penetrate deeper into the skin. Thanks to its potent and targeted action, your skin will regain and keep its youthful glow.

ANTI-AGING ACTION

As you grow older, the signs of aging become increasingly apparent. On men’s skin, wrinkles appear later, but more prominently than on women’s skin. Over the years, your skin loses its tonicity and wrinkles begin appear. Adapting your routine with the proper care is therefore essential to keep your skin looking young and healthy. A serum is the ultimate solution to visibly reduce the signs of aging.

CW Beggs and Sons offers two specialized serums.

PLATINUM POWER SERUM

This serum provides intensive anti-wrinkle action. It also improves skin density, elasticity, and firmness. This anti-aging skin care solution smoothes and soothes your skin.

Ingredients:

- Colloidal platinum: improves skin firmness and reduces the appearance of wrinkles
- Dermican and Idealift: enhance skin density and firmness
- Hyaluronic acid: provides immediate long-lasting hydration
- Caffeine: has an energizing and toning effect

PLATINUM ELIXIR

This potent formula is our most powerful anti-aging care. It helps maintain collagen reserves to reduce the appearance of wrinkles and improves skin firmness and elasticity. It also nourishes and deeply hydrates the skin. The result: wrinkles and other signs of aging appear reduced.

Ingredients:

- Colloidal platinum: helps maintain collagen reserves and assists in reducing the appearance of wrinkles
- Heliomoduline: an active ingredient extracted from cotton, known for its protective and restorative properties
- Cell-Dtox: an innovative complex that protects the skin against environmental stresses
- Hyaluronic acid: provides immediate, long-lasting hydration

HOW TO INTEGRATE A SERUM INTO YOUR SKIN CARE ROUTINE

For optimal results, apply your serum to clean skin before applying your moisturizer.

For complete, targeted anti-wrinkle routine, use our Face Scrub, Platinum Elixir, and Anti-Aging Moisturizer. These three products make up the complete routine needed to fill the gap between every man’s age and their inner youth.