We all age (no exceptions!), but that doesn’t mean it has to show. Mature skin comes with a unique set of challenges: lack of firmness and density, reduced elasticity and the appearance of wrinkles. Here’s how to slow down the signs of aging so you stay looking your best.


Men’s skin is different from women’s. Not only is it thicker (by up to 25%), but it also produces more sebum and has more visible pores. On top of that, men also expose their skin to the sharp edge of a razor on a regular basis. The good news? Men begin showing signs of aging later in life than women, but when the wrinkles do set in, they appear deeper and more pronounced. Think of it like a folding a sheet of paper (women) versus folding a piece of cardboard (men). A piece of paper is easy to fold and reveals discreet lines once flattened. Try the same with cardboard and watch it resist until it literally breaks into a fold, creating a permanent furrow.

Thankfully, there are plenty of products specifically designed to both delay the onset of wrinkles and soften their appearance once they show. Aside from properly washing your face twice a day and using an exfoliating scrub two to three times a week, using anti-aging skin care is also a must when it comes to maintaining a youthful look.



Choose products specifically formulated to fight signs of aging. In addition to moisturizing ingredients, look for components that restore the skin’s loss of firmness and elasticity.

Look for: DermicanTM and IdealiftTM, two high-tech solutions that form a powerful cocktail to strengthen and solidify skin’s structure.


This facial moisturizer is formulated with DermicanTM and IdealiftTM to improve skin density and firmness.


Compared to moisturizers, serums have a higher concentration of active ingredients to combat all signs of aging. Look for colloidal platinum, which helps to fight free radical damage and the breakdown of skin cells while boosting skin’s collagen reserves.

Apply serum before moisturizer to maximize its benefits or use alone if it has moisturizing properties.


Powerful anti-aging care with colloidal platinum, DermicanTM and IdealiftTM. It provides also provides long-lasting hydration, meaning you can use it alone. Bonus: its light, gel-cream texture absorbs in seconds.As it provides long-lasting hydration, it can be used alone. Bonus: it has a light gel-cream texture that absorbs quickly.


High-performance serums fight signs of aging while protecting the skin against environmental damage. They contain active ingredients that both target the source of wrinkles and work to reduce their appearance.

Look for: Heliomoduline, a cotton extract known for its protective and restorative properties; and Cell-Dtox, which fends off the effects of environment stressors.


CW Beggs & Sons’ most powerful anti-aging formula, with Heliomoduline and Cell-Dtox.

Prevention is key when it comes to fighting the signs of aging. Opt for a targeted skin regimen as early as 30, and never underestimate the power of everyday skin care. Thoroughly cleanse your skin twice a day and exfoliate regularly. Modify your skin care routine to suit the seasons and your skin’s ever-changing needs. In the summer months, incorporate an oil-controlling moisturizer for the day, and apply an anti-aging product at night. In colder climates, give your face a boost with an energizing serum and a deeply hydrating cream. Your skin will thank you for it, today and tomorrow.