Made-to-Measure Formulas

Many ingredients widely used in the cosmetic industry are actually irritants, especially for sensitive skin. The list of potential problem-causers includes parabens, gluten, alcohol, perfumes and certain oils. That is why CW Beggs and Sons has chosen to keep all of its products free of such components and made every one hypoallergenic too. The brand has even gone one step further by introducing the first complete skin care range for men with sensitive skin to be approved by the Canadian Dermatology Association. The products in the collection feature active ingredients known for their soothing properties, such as Tasmanian berry, aloe vera and shea butter. These new products are the perfect choice for any man with sensitive skin. Indeed, from formulas to textures, the range has been developed to offer a simple yet efficient solution to the problems that plague sensitive skin. Discover how to best care for sensitive skin with CW Beggs and Sons’ easy four-step regimen: Clean, shave, soothe and moisturize.

Step 1: Clean

A crucial step for maintaining healthy skin, cleansing is ideally achieved by using a gentle yet effective product made for sensitive skin.


Sensitive Skin Face Wash:  A soap-free formula that removes impurities without drying the skin. It contains a soothing complex and aloe vera, which is known for its calming and restorative properties.

Step 2: Shave

Razor blades can take their toll on sensitive skin. Prepare your face with a protective shaving foam.


Sensitive Skin Shave Foam:  A rich, creamy formula that ensures a close and comfortable shave. It also protects against irritation and redness.

Step 3: Soothe

Avoid aftershave lotions containing alcohol and perfume. Go with a soothing product instead.


Sensitive Skin After-Shave: At once soothing and moisturizing, it prevents irritation caused by shaving.

Step 4: Moisturize

Choosing the right moisturizer is the key to properly nourishing and protecting sensitive skin.


Sensitive Skin Moisturizer: A fortifying formula that instantly calms irritated skin and reduces the appearance of redness while restoring and strengthening the skin’s moisture barrier.

Adopting skin care specially formulated for sensitive skin is the ultimate way to stop irritation before it starts. Your skin will look great, not to mention feel better too. In other words, it’s a doubly beneficial choice that will go a long way!


An established figure in the fashion and beauty world, Claude Laframboise has over 20 years of experience in the Canadian media industry. He has worked as a fashion stylist and beauty editor for Clin d’œil, the Montreal editor for FASHION Magazine, editorial director for MARIAGE Québec, and held various key roles at LOULOU, among them Editor-in-Chief.

For CW Beggs and Sons, he shares his expertise and passion for skin care. Featuring the latest technologies and ingredients, must-try products and how best to use them, Claude’s tips will help you put your best face forward and contribute to your overall well-being.